Sabah Tourism Board
The Sabah Tourism Board, or generally known as Sabah Tourism, is an agency
of the Sabah State Government operating under the purview of the Ministry of
Tourism, Culture and Environment. Sabah Tourism's primary responsibility is
the marketing and promotion of tourism for the State.
Tourism is Sabah’s third largest and one of the important income generating
sectors which supports more than 80,000 jobs. Striving to ensure that
tourism remains an important economic pillar, Sabah Tourism, continues to
promote and market Sabah as a world-class premier eco tourism destination.
In the effort of promoting Sabah and in ensuring the success and sustainable
growth of the sector, Sabah Tourism is working closely with industry
players. The continued effort of Sabah Tourism, with the Ministry of
Tourism, Culture and Environment and industry players, directly contributes
to the overall development of the tourism sector on both national and
international scale.
Since it was established in August 1976, Sabah Tourism's responsibilities
have continually expanded and defined to cater to the current needs of the
global tourism market.
Today Sabah Tourism constitutes six divisions: Marketing Division, Research
Division, Product Division, Finance and Accounts Division, Corporate
Services Division & Internal Audit Division.
Sabah Tourism's wholly owned subsidiary Sri Pelancongan Sabah Sdn Bhd (SPS),
supplements and complements the efforts of Sabah Tourism by working closely
with the tourism industry in event management, publicity and publication as
well as supply and sale of local handicrafts.
Sabah Tourism Board Contact Information
| Office Address | Contact | |
|---|---|---|
| Sabah Tourist Information Centre No. 51 Jalan Gaya Kota Kinabalu Sabah, Malaysia |
+60 88 212 121 | info@sabahtourism.com |
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